Improving Your Healthcare Website Experience: The Top UI/UX Principles to Follow in 2024

Welcome to our article on improving your healthcare website experience! Have you ever wondered how to provide a superior user experience (UX) on your healthcare website? In today’s digital age, it’s not enough to just have a functional website; it should be designed with the patient in mind. So, let us ask you an intriguing question: What if we told you that by implementing the right UI/UX principles, you can create a website that not only meets the needs of your patients but also sets you apart from your competitors?

In this article, we will explore the most important UI/UX principles that will elevate your healthcare website and truly make a difference in the lives of your patients. From creating a captivating user interface (UI) to ensuring accessibility, we will guide you through the essential elements that will make your website a standout in the healthcare industry. Are you ready to transform your healthcare website into a user-friendly platform that fosters patient engagement and delivers seamless care?

Let’s dive in and discover the key principles that will revolutionise your healthcare website’s UI/UX design in 2024!

User Control

Your users should feel in control of the UI from the moment they land on your website. By providing clear navigation and interactive elements, such as buttons and dropdown menus, you empower users to explore your site at their own pace and find the information they need.

Putting User Needs First

Healthcare websites serve a variety of user groups, each with its own set of needs and expectations. From patients seeking information to healthcare professionals accessing critical resources, your website must prioritise their requirements. By adopting a user-centred design approach, we can create a website that addresses these needs effectively.

Clear Signposts

Intuitive navigation is a crucial element in empowering users with control. Ensure that your menu items and links are easily identifiable and accessible. Utilise familiar icons, tooltips, and hover effects to provide clear visual cues. By reducing cognitive load and offering intuitive controls, users can effortlessly explore your website and access the information or features they need.

Accessibility: Inclusive Designs for All

Make your healthcare website accessible to all users, including those with disabilities. Follow WCAG (Web Content Accessibility Guidelines) standards to ensure that your site is perceivable, operable, understandable, and robust for individuals with different abilities.

When designing for accessibility, it is essential to consider various factors that can make a difference in users’ ability to navigate and engage with your website. Here are some key principles to keep in mind:

  • Clear Navigation: Implement intuitive and user-friendly navigation menus that help users locate information quickly and effortlessly.
  • Optimised Text: Ensure that your website’s text is legible and easy to read, paying attention to font type, size, colour contrast, and spacing. This is particularly important for users with visual impairments.
  • Alternate Text: Utilise alt text for images, providing descriptive text that assists users with screen readers in understanding the visual content.
  • Structured Content: Organise your website’s content using headings, subheadings, and bullet points, allowing users to navigate efficiently and locate relevant information.


Maintain consistency throughout your website to provide a familiar and intuitive experience for users. Use consistent typography, colour palettes, button styles, and layouts to create a cohesive visual identity and reinforce the brand image.

Visual Hierarchy

Establish a clear visual hierarchy to guide users’ attention and prioritise important information. When establishing a visual hierarchy, it’s essential to consider the following principles:

  1. Size: Larger elements tend to grab users’ attention first. Use size variations to emphasise key information and guide users to the most important sections of your website.
  2. Contrast: Utilise contrasting colours and shades to create a clear distinction between different elements. This helps users differentiate between headings, text, and other visual components.
  3. Whitespace: Also known as negative space, whitespace helps create a sense of balance and separation between elements. It allows users to focus on individual components without feeling overwhelmed.
  4. Typography: Use font styles, such as bold or italics, to highlight important text. Ensure that the font size and spacing are easily legible to enhance readability.
  5. Colour: Make use of colour to evoke specific emotions and guide users’ attention. Use contrasting colours sparingly to avoid visual clutter.

By implementing these principles, you can establish a clear visual hierarchy that guides users through your healthcare website and ensures a seamless user experience. Take a look at the example below for a visual representation of how visual hierarchy can be applied to a healthcare website:

Element Importance Visual Treatment
Heading High Larger font size, bold, prominent colour
Subheading Medium Smaller font size, bold, contrasting colour
Text Content Medium Regular font size, sufficient line spacing
Call-to-Action Button High Bold colour, larger size, prominently positioned
Images Medium Relevant visuals, placed strategically


In today’s fast-paced digital world, users expect quick and easy access to the information they need. When it comes to healthcare websites, providing clear and concise information is crucial in delivering a positive user experience. By minimising cognitive load and presenting information in a digestible manner, you can ensure that users can quickly find the information they are looking for.

Error Prevention

Implement error prevention measures to minimise user frustration and enhance the overall experience. Use informative error messages, input validation, and clear instructions to help users avoid mistakes and complete tasks successfully. It’s also essential for the user to be able to backtrack with ease. 

Aesthetics and Visual Appeal

Aesthetics play a critical role in shaping the user experience. A visually appealing and professional design not only captures the attention of your website visitors but also creates a lasting impression of trustworthiness and credibility for your healthcare organisation.

When it comes to medical UI design, aesthetics go beyond just making your website look pretty. They contribute to the overall user experience and can significantly influence how visitors perceive your brand and services. By paying attention to aesthetics, you can elevate your healthcare website experience and build a positive impression that sets you apart from competitors.

Need Help Improving Your Website UI? 

In conclusion, implementing these top UI/UX principles discussed in this article can significantly enhance the experience of your healthcare website in 2024. At VIS Health, we understand the importance of prioritising user needs and designing a website that fosters patient engagement and delivers seamless care.

By providing a clear and intuitive interface, your healthcare website allows users to easily navigate and access the information they need. Ensuring accessibility and consistency ensures that all users, regardless of their abilities or devices, can fully engage with your website.

A well-designed healthcare website doesn’t just improve user satisfaction; it also enhances the reputation and credibility of your healthcare organisation. It reflects your commitment to delivering high-quality care and shows that you value the user experience. Implementing these principles is crucial to elevate your healthcare website to new heights.

For more information or professional assistance in designing and optimising your healthcare website’s UX, contact our friendly team at VIS Health at 1300-777-847. We are here to help you create a user-centric website that seamlessly integrates medical UI design and ensures a superior healthcare user experience.