The new digital age is equal parts exciting as it is daunting, it demands adaptability in all aspects and doctors need expert medical marketing to navigate this landscape. Simply being a doctor and having the experience isn’t enough anymore, you need a strong online presence to truely assert yourself as a leading figure in the medical world. At VIS Health, our specialist medical marketing consultants in Australia, are here to help you through the extremely complex world of medical marketing. We’ll provide you with 8 proven strategies to get your name out there in the online market.
1. Knowing Your Patients
You can’t expect to effectively market yourself as a doctor without knowing the patients you intend to serve. You have to know what your patients desire, and once you’ve laid this groundwork, everything else becomes a significantly easier task. By using the knowledge of your patients, you can curate services that are specifically tailored to what they need and you can develop marketing that resonates with them.
2. Using Your Website as a Digital Home
Don’t neglect your website! Consider it the digital version of your clinic. Create an environment where users come straight to your website to have their questions answered and that users feel comfortable navigating. At VIS Health, we specialise in creating bespoke websites that highlight the services you offer clearly. We also can help you to create a professional, yet warm and inviting digital home that provides a simple and easy experience for all your patients.
3. Search Engine Optimisation (SEO)
It’s near impossible to get your website out there without proper use of SEO (search engine optimisation). SEO is crucial for enhancing your website’s visibility allowing patients to find your website for the services they need. Luckily at VIS Health, our speciality is SEO. We can provide you with the keywords for your website and any type of content to drive organic traffic from the type of patients you want, straight to your clinic. Trust us at VIS Health to bring your medical practice higher in search engine results.
4. Utilising Google Ads
Google ads are an excellent way to advertise and promote your clinic’s services. By using google ads you can create eye-catching content that directs people straight to your website, generating more traffic. We can place ads anywhere from search engine results to even videos and mobile ads, helping to expand the reach of your clinic.
5. Social Media
As a doctor, it can often feel like social media doesn’t make sense for your practice to utilise. However, it’s crucial for doctors to build an effective social media platform to generate buzz around your clinic and help you rise above the competitors as a trusted source for medical treatment and knowledge. Social media can help you engage with your patients by taking part in conversation, making your doctors feel more personable and as a result, more trustworthy. The social media gurus at VIS Health can help you create a diverse social presence that attracts and engages potential patients across all platforms such as instagram and facebook.
6. Content Creation
The content you cultivate helps to build trust and authority as a leading figure for information in the medical world. By creating both high-quality and relevant content that engages and builds a trusting relationship, you attract potential patients and turn them into loyal patients. At VIS Health, we can help you create compelling content that creates more engagement and as a result, more patients.
7. Webinars and Events
Hosting webinars and other events can establish your practice as a digital symposium, a place where knowledge is shared amongst the community, creating a shared platform for growth in the medical field. VIS Health’s event and webinar specialist can support you in creating successful webinars that engage your audience and enhance your reputation.
8. PR & Media Outreach
PR & Media campaigns will create a greater voice for your clinic in the ever-growing digital space. If you know how good you are, then it only makes sense that other people should know it too! At VIS Health we can help you create diverse and effective PR/Media campaigns whilst adhering to AHPRA guidelines and maintaining your professional image.
Trust VIS Health for Medical Marketing for Doctors
Medical marketing in Australia is not a one-size-fits-all process, it requires unique strategies for unique clinics, that understand the nuances of what you’re looking to deliver. At VIS Health we are committed to providing doctors with exceptional medical marketing services that bring new patients to your clinic.
Suppose you’re looking to elevate your medical practice and bring your quality healthcare services to those who need them most. Get in touch with us at VIS Health today through our website or by calling us at 1300 777 847.
