The coming years in the healthcare advertising sphere are sure to result in an amalgamation of technology, personalisation, and a keen focus on patient engagement. Because of this, you need to make sure your digital marketing is right on top of these trends and one of the best ways to do this is by partnering with a medical marketing agency.
Embracing the Human Touch in Digital Spaces
Healthcare marketing is always changing and growing, and it’s not all about algorithms and data. It’s also about forming genuine connections. Patients are seeking relatability and empathy online. To achieve this think about using personalised messages, user-friendly interfaces, and content that resonates on a human level.
Social Media Marketing
It’s so important to develop a robust social media presence, where every post, story, and tweet creates an opportunity to connect, inform, and engage with your patient community. In the digital landscape of 2024, utilising social media is a powerful tool to amplify your voice, humanise your practice, and create a network where your patients feel connected and truly a part of your practice.
From Facebook’s community-centric platforms to Instagram’s visual stories and LinkedIn’s professional networks, social media channels offer a spectrum of opportunities to navigate through.
Tailoring Content to Voice Searches
Expect more and more patients to utilise voice searches as technology becomes even more embedded in our daily lives. Ensuring content and SEO strategies cater to this trend is something everyone needs to be keeping a keen eye on! As they become more and more popular your SEO should be catered towards typical voice search phrases allowing you to get ahead of the curve.
The Rise of Telehealth Marketing
Telehealth is the brand-new form of healthcare provision. Healthcare practices will need to incorporate telehealth services and market them effectively to reach patients who prefer at-home consultations. Strategies such as informative content creation and virtual tour videos can make a huge impact here!
Real-Life Content That Engages
Patients will always appreciate real, unfiltered glimpses into your practice. Instagram stories, Facebook posts, or LinkedIn posts that provide behind-the-scenes looks, patient testimonials, or quick health tips can help you to connect with your patients, ultimately building loyalty and trust.
Inclusivity & Accessibility
Digital marketing needs to be inclusive! Accessible websites, diversity in content creation, and marketing campaigns that resonate with all walks of life are key to every marketing campaign. It’s all about creating a healthcare space where everyone feels seen and valued.
Google Ads
Google Ads can be deemed as your digital billboard, but with a magnifying glass on the exact audience you wish to attract. This isn’t just about visibility, it’s about being seen by the right eyes at the right time.
An Immersive Web Experience
Websites need to be more than just visually pleasing. They must offer seamless navigation, easy appointment booking, and instant chat options to cater to the immediate needs of potential patients.
Healthcare Apps That Connect
A smart marketing strategy in the future is going to involve creating or utilising apps that assist in patient care, appointment bookings, and health management – all while ensuring the best possible data security.
Ethically Sound Content
Particularly for healthcare marketing, it’s pivotal to adhere to specific regulations and compliances, such as the AHPRA regulations, ensuring your advertisements are not just compelling but also ethically and legally sound. Here at VIS, we have extensive knowledge of AHPRA guidelines, this means we can ensure you’re adhering to regulations so you can focus on your practice.
The Exciting Future of Medical Marketing
Every new trend in digital marketing represents an opportunity to connect, empathise, and provide exceptional care to patients in the digital realm. And here at VIS, we’re here to help you adapt to these trends as they come and before they arrive, ensuring your practice is always thriving.
Let’s navigate through these new marketing paths together, creating a journey that resonates with every patient out there. Your next step? Just give us a call at 1300 777 847 or book a consultation through our website.
