The past few years have shown us that digital marketing, especially in a changing world, is integral to the success of medical practices across Australia. Our healthcare marketing agency can help your brand take advantage of the digital trends and stay ahead of the curve. Now the year is coming to a close, let’s take a look at some of the hottest digital trends that are shaping up healthcare marketing in Australia.
1. Hybrid Healthcare is on the rise
Telehealth is no longer just a response to the pandemic, with telehealth MBS item numbers now permanent features of our healthcare system. This change has enabled new models of care, benefiting patients and practitioners alike. This change in healthcare model means that your healthcare marketing may need to change. If your practice offers telehealth, and wants to reach beyond your local audience – you will need to implement marketing strategies to attract a completely different client-base.
How do you target potential patients nationally without incurring excessive advertising costs? VIS Network, a top healthcare marketing agency in Australia, can help you and your medical practice – so get in touch.
2. Google rankings and page experience
In 2021, Google implemented a brand new algorithm update, and you are probably aware by now that it particularly affects health and medicare websites. To rank effectively on Google, your website now has to meet certain standards. Experts at our medical practice marketing agency suggest that you pay close attention to these key factors when working on your web design:
- Annoying pop-ups, Google hates them, and your users aren’t far behind.
- Mobile-friendly. Not only are the majority of google searches now done on mobiles, Google now uses the mobile version of your site for indexing and ranking.
- Site security. Nowadays, cyber security is at the forefront of your users mind. If you don’t have your site secured with https enabled, your bounce rate will jump significantly.
- Site speed. How fast does your website load? People are impatient, and often time poor. Google wants to provide all users with positive experiences while browsing the web, and if your patients are hitting ‘back’ before your first image loads – you’re going to need to reassess your core website vitals.
- Keywords. Are they relevant to your content? Are each of your web pages customised with relevant keywords? It’s no use ranking in Google if you’re not targeting the right audience.
3. Interactive content
Your site visitor has arrived at your site, found the answer they were looking for, and now what? You want your patients to come back to your site with a positive impression, and interactive content is a fantastic way to engage your audience. You want people to come back for more, so you need to offer something attention grabbing or unique. If you can get your site-visitors to interact and hand over contact details, you have a great starting point for future marketing strategies. Some ‘interactive content’ ideas that we suggest are:
- Online hearing tests
- Quizzes that lead to specific items from your product range.
- Polls. Not only do people love seeing the results, these teach you about your site-visitors.
- Interactive infographics.
4. Focus on Local SEO
Years ago, Google would return national focused results despite searching for local providers. Now – Google focuses on local SEO. With digital marketing for medical practices on the rise, this is great news for clinics and healthcare businesses who are willing to invest in their digital marketing.
5. Video-first content
In the age of social media, platforms that solely focus on video content are becoming more and more prevalent. It started with YouTube, and now we have Instagram Reels and Tik Tok. Facebook alone is now focusing on placement. They target ads via placement in stories, video feeds, and instream videos.
You want your marketing content to be informative and accurate, but how likely is it that your time-poor practitioners will spend hours writing SEO effective blog posts? Get them in front of the camera for 10 minutes, and you will have enough content for a whole healthcare marketing campaign.
Our digital marketing for medical practices encourages video content, and not all content marketers use video – get ahead of the pack.
Learn More – Talk To Our Digital Marketing Experts in Melbourne
Our medical marketing agency understands that the online world can sometimes be overwhelming. This is why we want to help you focus on the important part of your business – your patients. We take a supportive approach, and provide ongoing reporting and support so you are aware of how our digital strategy is translating into sales, opportunities, and new leads for your business. To learn more about our full suite of digital marketing for medical practice services, book a free consultation with one of our experts today.
