The world has unlocked a whole new portal – almost everything has had to adapt to the digital world.
Now, healthcare services are constantly competing against each other for a higher ranking on search engines. And this competition simply intensifies with time. Marketing in healthcare is tough. So, if you’ve been feeling dismayed about the low numbers of names in your appointment books, we can tell you how to increase them. Starting with your website’s health score.
What is a website’s health score?
A health score enables a website to be compared or measured on their degree of search engine optimization (SEO) – the methods they have implemented on their website in order to be recognizable and increase visibility in search engines. It’s important to consider your website’s health score to direct web traffic to your website. Having a good health score for your website means that it is functioning excellently at attracting new patients and converting visitors to your website into patients!
But, just how do we do this? How do we achieve healthcare marketing that is successful?
1. Improving website navigation
It’s essential to format your website in a way that enables potential patients to easily navigate through it. They shouldn’t have to feel like they have to jump through hoops in order to access any information about your service. The main headings and subheadings on your website should be clear and the layout should be polished. Simplifying your user’s experience not only helps your users to locate what they need as smoothly as possible, but also conveys a sense of professionalism and modernity.
2. Website load speed
The loading speed of a website is imperative to your ranking on search engines. You’ve probably experienced it yourself – watching the loading icon for a website and deciding that waiting simply wasn’t worth it. Patience is quite limited for users when they are waiting for a page to load and therefore it’s crucial that you fix this issue if it persists in your website, otherwise it can risk leading to a high bounce rate. This is when the user exits from the page without actively interacting with your website. Believe it or not, this user may never come back to your page! So, the more web traffic you lead to your website and the more users you convince to stay on your page will increase your ranking on search engines, thus increasing its health score.
3. Website security
Ensuring that your website can fully be trusted is critical in improving your website’s health score. Security cannot be something your healthcare service’s website is lacking in. If your website does not include an SSL encryption certificate or other security measures in order to protect your patients when they purchase from or navigate your website, they will not dwell on it. The search engine may even notify the user that the website is not safe, prompting them to immediately bounce back. And just like a slow loading speed for your website, the user may never return to your website.
4. Making it mobile-friendly
Another way to improve your health score is by optimizing for mobile-devices. Smartphones and tablets are all the rage nowadays and so, if your website is simply incompatible with these devices, there is a whole range of untapped, potential patients that you are missing out on! How unfortunate would that be? prioritise user experience and improve your website’s search engine rankings with a responsive website design that automatically adjusts the website’s layout and content.
5. Publish high-quality content
Producing exceptional content that compels people to click on your page and stay on it is significant to your healthcare service’s ranking. This high quality content establishes trust with patients and positions and conveys your website as a reliable source of medical information. You should ensure that your website content is accurate, up-to-date and easy to understand. Riveting effort into creating content that is high-quality attracts more people to your website, increasing your health score, and converts them into loyal patients.
6. Relevant keywords
The most effective way of increasing your ranking on search engines is taking into account the keywords that are input into them to search for a service. It’s critical to consider relevant keywords that users may include in these queries so you can incorporate them into your websites so that they appear when someone searches for them and they can easily find your content, thus increasing your website’s health score.
7. Call-to-Action
You want users to interact with your website and become patients, right? Well, scattering messages, prompting them to take action, otherwise known as CTAs is a great way to convince them. Including sticky menus or action buttons that say “Book an appointment with us!” are an effective way of helping users who feel motivated to join your service, easily contact your service, with little to no hassle.
By implementing these seven strategies, you can improve your website’s search engine rankings and attract more patients. But if you’re willing to drastically improve your website’s health score, VIS Health can help elevate your service to a new level. We’re a healthcare marketing partner that has been trusted by several healthcare services. With our help, they’ve been able find their footing and build their strong and loyal community.
If you’re looking for a healthcare marketing company in Melbourne, Contact us today and experience the difference for yourself with VIS Health, a digital marketing agency for healthcare you can trust.
