We are seeing a rise in the number of healthcare marketing agencies across Australia, but why? In a digital age, competition amongst small businesses has intensified, and SEO services for healthcare are more important than you may think.
What is SEO for Medical Practices?
If you think about it, the first thing people do in a health crisis is google their symptoms. They look to the internet for solutions to their health problems. Ultimately, people are searching for your healthcare practice, they just don’t know it yet. SEO for healthcare is about converting those people from self-diagnoses to patients of your clinic!
Pay-per-click campaigns, word of mouth referrals and other forms of advertising are useful ways to increase your bookings, but in today’s competitive age, they are not enough to create sufficient brand awareness.
Key Benefits of SEO for Medical Practices
- High-quality leads that convert to new patients and patient retention
- Brand awareness. Effective medical SEO can boost your search engine result ranking, boosting online visibility and website traffic.
- Long-term affordability. The greater your organic reach, the less you need to spend on marketing and pay-per click campaigns.
- Brand authority. Patients use online resources twice as much as they do other forms of referrals, and you want to be their go-to site. With high-quality website traffic, the people who find your website will be genuinely interested in your services and healthcare information.
Common SEO Strategies for Healthcare Marketing
- Optimize SEO for local searches. People generally seek medical assistance at facilities near their work or homes, especially for ongoing care. Optimizing for local searches is likely to increase patient retention.
- Publish meaningful and relevant content. Your patients are searching for answers, make sure your content provides them.
- Publish keyword-optimized content. Your prospective patients are using the same search-terms, ensure your website and content is optimized for their search intent.
VIS offer healthcare marketing services across Australia, and pride ourselves on premium and transparent services. We provide clarity to our clients, and help you achieve your SEO dreams! Contact us today to book an obligation-free consultation.
